Imagine healthcare where your doctor actually has time for you. Where prevention matters more than prescriptions. Where medical care, fitness, and wellness seamlessly integrate under one roof. That's the vision Jordan Cash and his team have brought to life with Salt Health in Northwest Arkansas.

The traditional healthcare system is fundamentally broken. With physicians pressured to see 25-35 patients daily and appointments averaging just 6-7 minutes of face time, it's no wonder both doctors and patients feel frustrated. "We often refer to it as sick care instead of healthcare," Jordan explains, highlighting how our system waits until we're already ill before intervening—exactly when treatment becomes most expensive and least effective.

Salt Health's direct primary care model flips this paradigm. Members pay a monthly fee for access to comprehensive care without copays, deductibles, or rushed appointments. But what truly sets them apart is their holistic approach: a primary care physician, nurse practitioner, dietician, and health coach all work together as a team, with a full fitness facility and spa amenities included in membership. This integrated wellness ecosystem addresses health from every angle.

The model particularly resonates with adults between 35-50, who find themselves at a crucial intersection—concerned about their aging parents, setting examples for their children, and increasingly aware of their own health. These individuals recognize that investing in prevention now costs far less than treating chronic conditions later. As Jordan notes, over 90% of America's multi-trillion dollar healthcare spending goes toward managing chronic diseases that often could have been prevented.

Northwest Arkansas proved the perfect location for this healthcare revolution, with its community emphasis on wellness, outdoor activities, and health-conscious living. The response has been so enthusiastic that Salt Health currently maintains a waiting list for new members.

Ready to experience healthcare that truly prioritizes your wellbeing? Visit salt-health.com to learn more about membership options or specialized health packages designed to identify problems before they become emergencies.

More About this Episode

Reinventing Healthcare: How Salt Health Is Changing the Game in Bentonville and Beyond

In a town where bourbon, business, and Bentonville culture are regular topics of conversation, it's refreshing to see a new kind of dialogue emerging—one centered around transforming healthcare from reactive "sick care" into a personalized, proactive wellness experience. In this episode of The B-Team Podcast, we welcomed Jordan from Salt Health, a direct primary care facility that’s making waves not just in Northwest Arkansas, but as part of a larger conversation about how we should approach our well-being in America.

This isn’t your average clinic. Salt Health is flipping the script on healthcare by blending traditional medicine with functional wellness in a high-touch, high-access membership model. Here's what makes Salt Health a standout solution—and why the future of health might just be in places like this.

The Problem with Traditional Healthcare

For anyone who’s ever waited weeks for a primary care appointment only to spend six minutes with their doctor, Jordan's insights will hit home. Our healthcare system, for all its advances, is bogged down by inefficiencies, insurance red tape, and a reactive approach that leaves many patients frustrated.

As Jordan explains, the average primary care physician must see 25 to 35 patients per day just to break even. That leaves little time for meaningful dialogue, let alone a holistic health plan. In contrast, Salt Health is built to offer a slower, more thoughtful pace. Patients—called "members"—aren’t rushed through appointments. Instead, they receive dedicated time with a team that includes physicians, nurse practitioners, dietitians, personal trainers, massage therapists, and more.

This approach isn’t about ditching your insurance or going rogue; it’s about adding a layer of personalized care that fills in the gaps left by traditional coverage. Most of Salt Health's members do have insurance—they're simply tired of getting subpar service despite rising premiums.

What Is Direct Primary Care—and Why It Works

At the heart of Salt Health’s model is direct primary care (DPC), which eliminates the middleman—insurance companies—and focuses on the doctor-patient relationship. For a flat monthly fee, members have access to:

  • Unlimited appointments with no co-pays
  • A full-service primary care office
  • Telemedicine visits with their own providers
  • An on-site fitness center and spa
  • Wellness coaching, nutrition plans, IV therapy, and more

And when Jordan says full service, he means it. From cold plunges and infrared saunas to advanced heart health scans and IV nutrition therapy, Salt Health provides resources that feel more like a wellness resort than a clinic.

This isn't just pampering—it's prevention. As Jordan points out, over 90% of healthcare spending in the U.S. goes toward managing chronic disease. If we want to reduce that cost (and improve our lives), we need to invest in health before we get sick.

Why Bentonville Was the Perfect Fit

Northwest Arkansas is no stranger to innovation—especially in wellness. With an ever-growing trail system, organic food culture, and new ventures like the Alice L. Walton School of Medicine and the Cleveland Clinic cardiovascular partnership, the region is ripe for change.

Jordan and his co-founders (his wife and their Chief Medical Officer, Dr. Herbst) saw this potential. They believed Bentonville was a community that would embrace the idea of proactive healthcare. And they were right—Salt Health has already reached capacity and operates with a waitlist while actively recruiting additional physicians to meet demand.

The response has proven that people are ready to think differently about healthcare. They're not just looking for prescriptions—they're looking for partnerships.

Not Just for the Uninsured or Sick

A common misconception is that direct primary care is only for people without insurance or those with chronic illnesses. But Salt Health's typical member is actually a 35- to 50-year-old working professional who’s thinking ahead: about aging parents, their own longevity, and setting a healthy example for their kids.

The Salt Health model appeals especially to entrepreneurs, self-employed individuals, and high-stress executives who often don't have time to wait weeks for a five-minute appointment. It’s about access, responsiveness, and total wellness—not just reacting to a crisis.

And it’s working. Stories like Rob’s, where Salt Health's IV therapy and timely intervention could’ve spared him a brutal 10-day illness, are all too common. Now, more people are realizing that their health should be as much a monthly priority as their gym membership or streaming service.

Preventative Care Is the New Premium

One of the most striking parts of our conversation with Jordan was the emphasis on preventative care as an investment, not a luxury. Whether it’s a $50 monthly membership or a full diagnostic health package, Salt Health aims to save people from the ballooning costs of delayed care.

Take their Heart Health Package, for example. It includes:

  • Advanced lipid and cardiovascular lab panels
  • EKG
  • Heart rate variability testing
  • Carotid artery scans

That’s not just checking boxes—it’s potentially saving lives.

As host Josh Safran noted, it’s only when we reach our 40s and 50s—especially if we’ve experienced loss in our families—that we start truly considering the cost of inaction. With wearable health tech like the Oura ring, personalized data is becoming part of the conversation. But tech alone won’t fix the system—it needs to be backed by a trusted provider relationship, which is where Salt Health shines.

Final Thoughts: Redefining Healthcare, One Member at a Time

Salt Health is more than a clinic—it’s a movement toward redefining what health care should look like in America. It’s about ditching the one-size-fits-all model, abandoning the six-minute consult, and choosing instead to invest in a long-term, holistic approach to wellness.

The model may not work for everyone today—but it's easy to imagine a future where it becomes the norm. Where healthcare is something you look forward to instead of dread. Where your doctor knows your name, your lifestyle, your goals—and works with you to reach them.

For those in Bentonville and beyond, Salt Health is setting the pace. And based on the buzz and the waitlist, it’s only a matter of time before this kind of care becomes the standard, not the exception.