What if healthcare actually focused on health instead of just managing disease? This groundbreaking conversation with Jordan Voigt, founder of Salt Health, reveals how membership-based primary care is revolutionizing healthcare in Northwest Arkansas and beyond.

The current medical system is fundamentally broken—rushed appointments, disconnected specialists, and treatment plans that mask symptoms rather than addressing root causes. Salt Health's membership model ($349/month individual, $699/month family) provides remarkable access: up to 20 medical appointments yearly plus facilities that rival luxury fitness clubs. More importantly, it delivers something increasingly rare in healthcare—time. Time for providers to truly understand your health history, goals, and challenges. Time to develop comprehensive treatment plans addressing root causes rather than just symptoms.

Unlike traditional practices that bounce patients between specialists with minimal coordination, Salt Health provides truly integrated care. On-site laboratory services, X-rays, nutritionists, health coaches, and massage therapists collaborate under one roof. When specialist referrals are necessary, Salt Health coordinates care and follows up to ensure continuity—something sorely lacking in conventional medicine. Their approach to hormone replacement therapy exemplifies this holistic philosophy: thorough testing, personalized treatment options, and ongoing monitoring rather than one-size-fits-all prescriptions.

What most impresses about Salt Health is their commitment to transformative rather than transactional medicine. They're not looking for quick fixes but sustainable solutions that may actually reverse conditions rather than merely managing them. Whether you're an elite athlete seeking optimization or managing chronic conditions affecting daily life, the comprehensive Salt Health approach addresses the whole person, not just isolated symptoms.

Ready to experience healthcare that actually works? Check out salt-health.com or follow @salthealthNWA on social media to learn more about their revolutionary approach to wellness and membership options.

More About this Episode

The Rise of Concierge Wellness: A Deep Dive into Salt Health's Holistic Approach to Personalized Care

In a time when healthcare is often synonymous with long wait times, impersonal appointments, and fragmented communication between providers, Salt Health is flipping the script with a bold, integrated, and deeply personalized approach. The recent conversation on The B Team Podcast with Jordan, a key leader at Salt Health, opened a window into a model of healthcare that is equal parts cutting-edge science, old-school doctor-patient trust, and luxury lifestyle experience.

This isn’t just medicine—it’s a reimagining of wellness for the modern individual who values time, performance, and long-term health outcomes over quick fixes.

Functional Medicine Meets Concierge Wellness

Salt Health stands at the intersection of functional medicine and concierge care. Unlike traditional systems, where specialists operate in silos and communication is patchy at best, Salt provides a hub where primary care, advanced diagnostics, lifestyle coaching, and medical-grade wellness treatments converge.

What makes this model particularly attractive—especially to high-functioning professionals and active adults—is its commitment to addressing root causes, not just symptoms. Whether it’s hormone imbalance, metabolic dysfunction, gut health issues, or chronic fatigue, Salt begins with extensive testing and personalized plans rather than prescription-first solutions.

“We want to meet you where you are,” Jordan explained. “We do interval testing, look at peaks and troughs, and treat the whole body, not just throw pellets at you and call it good.”

Hormone Optimization: More Than a Trend

One of the hot topics was hormone therapy, particularly testosterone replacement for men. The discussion highlighted how nuanced and individualized treatment must be. Pellets, creams, and injections all have a place—but none are handed out indiscriminately.

Jordan emphasized that untreated low testosterone can lead to serious long-term consequences. However, balancing the benefits of replacement therapy against cardiovascular risks and autoimmune considerations is key. Salt Health insists on comprehensive testing before making any recommendations, reinforcing their medical-first, not trend-first, approach.

As Rob quipped, “I ain’t giving up my pellets,” Jordan countered with thoughtful insight: “For some, it’s life-changing. For others, not much changes. That’s why we personalize everything.”

GLP-1s and the “Skinny Shot” Craze

GLP-1 medications (like semaglutide and tirzepatide), which have taken the country by storm for weight loss, were also part of the discussion. Salt’s take? Use cautiously, as part of a broader lifestyle plan—not a miracle drug.

With an on-site health coach and dietitian, Salt ensures clients address nutrition, sleep, and stress management before layering in pharmaceutical support. As Jordan put it, “The quick fix is usually not a real fix. It creates other problems. We want to talk diet, movement, coaching first—then explore what else might make sense.”

The Country Club of Health Clinics

Salt Health’s physical facility mirrors its philosophy—health should be immersive, convenient, and luxurious. Members can use the on-site gym, sauna, steam room, personal training, massage therapy, and more—all under one roof.

You can swing by to work out, relax with a eucalyptus steam, or squeeze in a quick visit with your provider—all in a spa-like environment that feels more like a private club than a doctor’s office.

“You can start working out at 5, hit the sauna, and meet your wife for dinner by 6:30,” Josh joked during the podcast.

The pricing reflects the premium experience. Individual membership is $349/month, covering up to 20 medical visits per year. Family plans for two adults and two kids are just $699/month, with additional children at $70 each. After the first year, rates drop to $279/month for individual members—a loyalty reward that underscores the value of continuity.

Advanced Testing, Discounts, and Value

One standout advantage is the discounted access to advanced testing. Whether it’s hormone panels, cardiac assessments, or the popular GI-MAP digestive health test, Salt members benefit from deeply reduced lab rates. Labs that would cost $800 through insurance might be only $200 at Salt, thanks to direct client billing relationships with labs like Quest.

Plus, members receive discounted rates on services like:

  • IV Therapy (typically $120–$150 per infusion)
  • Personal training
  • Massage therapy (currently just $79 for a 60-minute session)
  • Nutrition and lifestyle coaching

Even non-members can access some services at a slightly higher day-pass rate.

The “Primary Care+” Model: Integrated, Not Isolated

Beyond the perks, what truly distinguishes Salt is how it handles the core function of medical care—diagnosis and coordination. They act as a true “medical quarterback” for members.

Need an orthopedic consult after an ACL injury? Salt can evaluate, provide X-rays in-house, and direct you to a trusted specialist. Facing cardiac concerns? They’ll run a thorough workup before referring out—armed with a complete picture to share with the cardiologist.

What’s more, they don’t just refer—they follow up. They loop in results, maintain continuity, and ensure nothing falls through the cracks. It’s a far cry from the disconnected care most patients endure today.

Not Just for the Rich

Despite the premium feel, the team is aware of cost sensitivity. Jordan was candid about the affordability concern: “You prioritize what you want to prioritize. We’ve got people driving luxury cars complaining about the fee and teachers making it work because their health is their priority.”

Salt even has a scholarship program to support those in need—demonstrating that their mission goes beyond profit.

Expansion Plans: Growing Without Dilution

As demand surges—there’s a waitlist to join—the Salt team is preparing to scale. But not by franchising. Instead, they’re developing an affiliate model that allows physicians to operate independently while benefiting from Salt’s support, branding, and clinical protocols.

They’re also recruiting new doctors to expand capacity in their Bentonville location. For now, though, this flagship facility will remain the crown jewel—home to the full range of services and community.

The Verdict: This Is Healthcare, Reimagined

If you’re tired of the status quo in medicine—rushed appointments, unclear communication, transactional care—Salt Health offers a compelling alternative. It’s healthcare that respects your time, treats your body holistically, and surrounds you with professionals committed to helping you thrive.

From hormones to heart health, from IVs to integrative testing, this is a one-stop-shop for anyone serious about optimizing performance, longevity, and overall well-being.

The B Team’s enthusiasm was clear—and frankly, warranted. Whether you’re a world-class athlete, a stressed executive, or someone just trying to feel better day to day, Salt’s approach is refreshingly human in a world of broken systems.

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Your health deserves more than a 10-minute visit. It deserves a team. Salt Health is proving that model isn’t a dream—it’s real, and it’s thriving in Bentonville.