A culinary revelation has arrived in Bentonville, and the B-Team couldn't wait to sink their teeth into it. Meet Jason, owner of Goodcents Subs, who's brought this Kansas City-born sandwich shop to Northwest Arkansas just five days before joining us in the studio—complete with an impressive spread that left our hosts speechless (and stuffed).
The magic starts with the bread—pillowy soft and baked fresh daily in three varieties. The Garlic Pepper bread quickly emerged as a favorite, delivering bold flavor without needing additional toppings. Even our most critical hosts—those with East Coast Italian roots who typically dress their sandwiches with every condiment available—were astounded by how delicious these subs tasted completely unadorned.
But Goodcents isn't just another sandwich shop. Their pasta offerings—Buffalo Chicken, Chicken Alfredo, and Meatball—became instant showstoppers at just $7.99 per generous portion. "I was not expecting that," admitted Josh, our resident Italian meatball expert, as he went back for seconds.
What truly distinguishes Goodcents from its competitors is its remarkable value. Signature 16-inch subs start at just $13.49, with classic options even more affordable. Their catering options, including boxed lunches and party platters of 4-inch sandwiches, make feeding a crowd both easy and economical.
Located at 2508 Walton Boulevard (next to Love's Donuts), Goodcents represents Jason's passion project after previously opening a popular breakfast restaurant in Bentonville. With 14 employees already on staff and plans to expand to Bella Vista, Pea Ridge, and Rogers, this sandwich sensation is just getting started.
Ready to try it yourself? Mention the B-Team Podcast when you visit Goodcents Subs for 10% off your order! After tasting everything from their Italian sub to their meatball pasta, we're confident you'll become regulars just like we plan to be.
More About this Episode
Discovering Goodcents: Bentonville’s Newest Sandwich Spot
When it comes to sandwiches, Bentonville’s food scene has always been diverse, but a new player just hit the field, and it’s making waves. Enter Goodcents Subs, a franchise rooted in Kansas City with a growing presence in Northwest Arkansas. Recently, we had the pleasure of hosting Jason, the owner of Bentonville’s first Goodcents location, and it was nothing short of a flavor-packed experience.
Whether you’re a sandwich enthusiast or just someone who loves a good value meal, Goodcents offers a fresh take on subs, pasta, and more—all while maintaining affordability and quality. Let’s dig into what makes this place worth your time.
Goodcents: A Sandwich Story
Goodcents isn’t just another chain sub shop. Born out of DeSoto, Kansas, it has steadily expanded to about 65 locations, mostly concentrated around the Kansas City area. Despite its relatively modest size compared to giant chains, Goodcents has carved out a niche for itself by emphasizing quality ingredients, fresh preparation, and a local touch.
For owner Jason Vore, opening Bentonville’s Goodcents location was a dream realized. After moving to the area in 2013 and working in the restaurant industry, he wanted to venture out on his own. Goodcents had always been a favorite from his younger days in Missouri, and bringing it to Northwest Arkansas felt like the perfect fit.
The Goodcents Difference: Bread, Meats, and More
What sets Goodcents apart from the competition? It all starts with the bread. While many sub shops offer crusty or dense loaves, Goodcents takes a different approach, opting for soft, pillowy bread that’s baked fresh every day. The bread comes in three varieties:
- Founder’s Famous White Bread
- Founder’s Famous Wheat Bread
- Garlic Pepper Bread
The Garlic Pepper Bread has quickly become a fan favorite, offering a flavor punch that complements any sandwich filling. Our crew, including lifelong sandwich connoisseurs from the East Coast, agreed that the bread’s soft texture and bold seasoning were a refreshing change.
Freshly Sliced Meats: Quality You Can Taste
Goodcents prides itself on freshly slicing meats daily. Whether it’s their unique German-made bologna, roast beef, ham, or turkey, every ingredient is chosen with quality in mind. The Italian sub, a highlight of the podcast tasting session, features a flavorful combination of capicola, Genoa salami, and pepperoni.
Unlike many chain sub shops where the ingredients can feel mass-produced or bland, Goodcents delivers a deliciously balanced flavor profile with each bite. The meats stand out without the need for excessive toppings or sauces, making for a cleaner, more authentic sandwich experience.
A Surprise Hit: Pasta Dishes at a Sub Shop
One of the most surprising elements of the Goodcents menu is its pasta dishes. Yes, you read that right—Goodcents isn’t just about sandwiches. The restaurant offers a selection of baked pastas that can be ordered individually or as part of a family meal. The choices include:
- Buffalo Chicken Pasta
- Chicken Alfredo Pasta
- Meatball Marinara Pasta
During the podcast tasting, the Buffalo Chicken Pasta and Meatball Marinara stole the show. The buffalo pasta had just the right kick without being overwhelmingly spicy, while the meatballs were praised for their robust, homemade flavor. Even Josh, an Italian from New York known for his high standards, gave the meatballs a thumbs-up—a rare feat.
With prices around $7.99 per pasta dish, it’s not just the taste that impresses, but the value. A family-sized pasta that feeds 4–6 people is available for just $30, making it an easy and economical choice for dinner.
Sandwich Standouts: Classics and Signatures
Goodcents has two primary sandwich categories: Classics and Signatures. Classics feature single meats, while Signatures mix things up with combinations and added flavors. The Italian sub on Garlic Pepper Bread was an instant favorite, but other popular options include:
- Ultimate Club: Ham, turkey, bacon, and all the fixings
- Penny Club: Roast beef, ham, and turkey
- Roast Beef Sub: A straightforward yet delicious choice
- Chicken Subs: Hot or cold, including buffalo chicken and chicken cheesesteak
Prices are reasonable, with the 8-inch Signature subs priced around $8, and 16-inch subs under $15. Goodcents has hit a sweet spot between cost and quality that makes it appealing for both quick lunches and family dinners.
Affordable Catering for Every Occasion
Goodcents also offers a catering menu that’s ideal for office lunches, family gatherings, or game days. The catering boxes come in two sizes:
- Small: 20 four-inch subs
- Large: 24 four-inch subs
Depending on the sub type (Classic or Signature), prices range from $37.99 to $54.99. The platters include freshly sliced veggies and condiments, so everyone can customize their sandwich just how they like it.
Plus, Goodcents also offers catering pasta trays, perfect for feeding larger groups without breaking the bank.
Community Focus and Employee Perks
Jason’s dedication to his staff is evident. Goodcents offers young workers a positive, welcoming environment, with perks like free subs and cookies during shifts and half-price meals for family members. This sense of community doesn’t just extend to employees, though—Jason is committed to supporting local events and making Goodcents a community staple.
Location and Hours
You can find Bentonville’s Goodcents at 2508 Walton Boulevard, right next to Love’s Donuts and across from the Ford dealership. Hours are:
- Monday to Saturday: 10 AM to 8 PM
- Sunday: 10 AM to 7 PM
With DoorDash, Uber Eats, and GrubHub available, grabbing a quick lunch or planning a group meal couldn’t be easier.
Goodcents Subs is more than just another sandwich shop; it’s a local eatery with heart, quality ingredients, and a commitment to keeping prices reasonable. Whether you’re a long-time sub lover or just looking for something new, Goodcents delivers with its soft, flavorful bread, freshly sliced meats, and surprisingly delicious pasta dishes.
The Bentonville location is just the start, with potential expansion to Bella Vista, Pea Ridge, and beyond. As Goodcents finds its footing in Northwest Arkansas, one thing is clear—Jason’s commitment to quality and community is sure to make it a favorite among locals.
If you’re in Bentonville, don’t miss the chance to try this unique sub experience. Mention the B-Team Podcast when you visit to score 10% off your order!
For more information, visit Goodcentssubs.com or download the Goodcents app to earn rewards and track your orders.
Grab a sub, some pasta, and maybe a cookie or two—you won’t regret it!
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